It's important to provide quick links especially on your home page. This is your window to the world. While not all customers enter your website through your home page, many do. And so do search engines.
That makes your home page doubly important.
On one side it gives you the chance to promote your best products and to show your customers who you are. Why should they buy from you, rather than from your competition, or from eBay or Amazon?
This isn’t about offering the best prices. It’s about differentiating yourself and establishing trust. If you only list your products and try to offer the lowest pricing, then how can a customer start relating to your business in a special way? Only after you have established trust will they buy from you. And if the shopping experience went well, they are more likely to buy from you again and again.
A journey, which starts on your home page.
On the other side the home page also helps search engines find out about you. This doesn’t mean you should write home page content for search engines. You should always write for your customers.
But by doing this you can pay attention to some search terms your customers might be using. And help your website rise in search engine results. Have a look at your home page and check, if it could use some work.
Since the release of ShopFactory V11, you can now add 3 types of link image groups depending on the SFX template you are using -
1. Link Image Group 1 shows the banner links as banner slideshows
2. Link Image Group 2 - linkboxes are usually displayed above the page title but in some website themes, the links are displayed on the far-right column
3. Link Image Group 3 - linkboxes are displayed under the Products section - bottom part of the page.
Here's a visual example of the Link Image Groups using SFX-BASE-AA template:
ShopFactory Demo shop: http://shopfactory.com/demoshop/